About

Alohá! Greetings from Yuán Liu - you may also call me Carl. 

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In 2022, I founded the Yuán Company to help organizations like you to truly benefit from their valuable data assets.

 

As everyone is saying - data is everywhere, data applications are everywhere, propaganda from SaaS vendors are everywhere. How can you, as both a seller in our economy, and as a buyer of enterprise solutions, really survive and thrive from data?

 

I hope to help you with this. 

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My Background

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A veteran in SaaS & Data industry, ​I served as product leads on a number of key data initiatives for three top-tier tech firms - Oracle, Medallia (leader of customer engagement management), and Niantic (the maker of Pokemon GO). During my tenures, I created and managed three massive-scale data platforms from zero to one, and my data applications empowered my firms to cash in at least $20M extra in revenue.  

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Managing data products can be daunting for both sellers and buyers. I am fortunate enough to be on the driver seat for both sides.

• On the buy side, I drove Niantic to successfully sunset 3rd party vendors and replace with its own in-house player engagement platform, so the firm can personalize the best game experience for every player, using a unified commander center for every stakeholder. 

• On the sell side, I drove Medallia to establish one of the 1st CDPs in the industry, to leverage data from its core survey business, so that Fortune 500 companies can not only prescriptively react to customer crisis, but also proactively nurture each customer journey for optimal retention, loyalty, and profits. ​

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My Expertises

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Unlike traditional SaaS products, managing data products requires a deep understanding of the underlying data and technologies. Collecting unstructured data is easy, but making data usable is challenging and tricky. Furthermore, connecting usable data with your north-star goals to drive concrete actions is even harder. You can be lost in too many choices at anytime. 

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I can help you with this. When I say I created data products, I really mean it. I have created the products with my hands, from technology selection, to full-stack design, to data analysis, to testing and release. I did not create the products by riding on my engineers' hard work. I did it with them. 

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I aim to provide you with peace of mind. Many companies have mistakenly believed that their platform could be done in weeks, only to discover that after six months, their data was unworkable, leaving them with a bunch of data tables that provide no valuable insights or actions. You will not be one of them. 

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I will make sure you get all covered from the beginning. So you can keep focusing on the meat. 

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I look forward to working with you! 

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Best regards,

Yuan

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Quick Facts

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• Product Lead, Data Platform & Analytics, Niantic Inc, 2019-2022

• Product Lead, Data Platform & AI, Medallia, 2017-2019

• Product Lead, BlueKai DMP, Oracle, 2014-2017

• Senior Software Engineering Lead, ERP, Oracle, 2010-2014

• Cornell University, B.S in Computer Science & Economics, 2010

• Stanford University, M.S in Management Science, 2014